Difference between Business-to-Customers & Business-to-Business Markets

Business to Customers (B2C) Markets:-

- Good are purchased in little quantity
- Low risk involved
- Emotional decisions
- Long term relationships are not necessary
- Standardized products
- Fixed price
- Consumer use products for personal use
- Only one individual customer is involved in buying decision

Business to Business Markets (B2B):-

- Goods are purchased in bulk
- High risk involved
- Rational decisions
- Long term relationships are necessary
- Customized products
- Negotiable prices
- Products are supplied or used to do operations
- More than one person is involved in buying decision